Not Your Average Family Business

In 2020, amidst global uncertainty, Gaffrey Art Material was born. Founded by Florida-based artist, Justin Gaffrey sought to challenge the conventional acrylic paint market. Frustrated by the limitations of available products, Justin embarked on a quest to create a paint that could meet the needs of his unique sculptural painting technique. This journey wasn't just about finding the right ingredients; it was a dive into the unknown, a challenge to the status quo of the acrylic paint industry.

Justin's path was fraught with obstacles. The industry was tight-lipped, and many experts dismissed his ambitions as futile. Yet, driven by a mix of passion and necessity, he persisted. With the help of his children, Justin Jr. and Aria, and a dedicated team, they transformed their art studio into a small lab for paint innovation. Their efforts focused not only on achieving the desired thickness and texture for Justin's work but also on creating a versatile range of acrylic paints that catered to all types of painters.

The Gaffreys' approach was unconventional. They reached out to chemists and suppliers, learning through trial and error. Many experiments failed, leading to unusable batches of paint. But these failures were stepping stones. They fueled further experimentation, leading to the development of a line of acrylic paints unmatched in quality and versatility.

Their perseverance paid off. Gaffrey Art Material's acrylic paints broke new ground, offering artists the ability to achieve not just the textured, three-dimensional effects that Justin initially sought but also catering to a broader spectrum of artistic styles. This journey against all odds is a testament to the Gaffrey family's dedication to art and innovation. They went from being dismissed by industry experts to establishing a niche in the market, proving that with determination and creativity, it's possible to change the game. Gaffrey Art Material now stands as a symbol of perseverance, offering a range of acrylic paints that empower artists to explore new possibilities and push the boundaries of their craft.